This led me to think there must be an easier way to color-match. To make matters worse, I hadn't worn a concealer in years prior to the pandemic, which made finding my shade match online that much more difficult.
With many beauty counters halting their in-store consultations and any form of product-swatching being totally off-limits, I've had to resort to guesswork to find the best concealer for my puffy morning eyes. Unfortunately, the beauty world was not immune to the effects of the pandemic. (I only have my boyfriend to show off my new purchases to, but still.) I don't know about you, but much of my lockdown has been spent on beauty TikTok, which in turn has caused my beauty wish list to grow rapidly. No mess, no fuss, and certainly better than squinting at tiny colour swatches on our laptops.Believe it or not, we've been in a pandemic-ruled world for over a year now. The site then shows you the options available to you for that particular type, or brand, of foundation. It then brings up dozens of shade matches, before asking if there's a particular type of new product you're keen on trying. Findation works by asking you to fill in a few pieces of information, like the top two foundations you normally use, along with the shades. Perfectly tying in with the website's mission to simply 'reduce barriers to makeup sales.' How does the foundation matching work at Findation? So I had to build it!'Īnd the best thing about it? The website has no hidden, elitist agenda by only pairing you with expensive designer brands there's a make-up shade available at every price, from high street to high-end, as well as allowing the same technology to match your concealer shade. 'I thought: wouldn’t it be great if there was a site that would tell you all the shades that were similar to what you were already using? There wasn’t one. It really is that simple.įans dub £5.58 concealer the 'best out there' It uses information entered by customers on which foundations and shades they normally wear and cross-references it with an algorithm to then provide you with similar shade options for every other brand out there. What is foundation colour-matching website Findation?į is a global comparison database that compiles thousands of shades from hundreds of foundations created by all the major beauty companies.
#Color match foundation skin#
Several retailers like Mac, Bare Minerals and Boots No7 already started offering this service during lockdown, with the Bare Minerals website stating that a member of their make-up team would be 'available via phone or video call' to provide a 'personalised one-to-one experience with product recommendations based on skin type and tone,' to help customers copy the in-store experience from the safety of their own home.Ī great service to offer and one which will have undoubtedly been hugely popular since launching in April, but for those of us who prefer self-service checkouts to face-to-face, or simply want a quick and easy way to find the right foundation shade online without having to chat to anyone, one website has provided a brilliant solution. But as lockdown measures have started to ease, and we actually have to see other people face-to-face, many have found themselves in dire need of a new foundation, and the desire for virtual consultations has risen. One of the only good things about lockdown was the fact that not leaving the house for several months meant we could really strip back our skincare regimes and focus on getting it looking its best.
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